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Hero

A large opening banner with an image or video, a heading and up to two buttons.

The hero is the first thing shoppers see: a large heading and up to two buttons beside, over or above an image or video. The stage layout centers the text over a wide product shot, which suits cut-out product photos.

The Hero section

  1. Open Online Store > Themes > Customize and go to the home page (or any template).
  2. Click Add section and choose Hero.
  3. Fill in the content, then click Save.

A different button for wholesale customers

Section titled “A different button for wholesale customers”

Turn on Different second button for wholesale customers to swap the second button for signed-in wholesale buyers, for example “Your wholesale account” instead of “Become a stockist”. Leave its label empty to hide the button for them.

Setting Type What it does
Layout Choice Text beside image / Text over image / Text above image / Text only. Text above image works best with a wide, cut-out product shot on a transparent or plain background.
Height Choice Medium / Large.
Image Image Upload an image or pick one from your files.
Phone image Image Optional. A taller crop for small screens.
Image fit Choice Fill / Fit. Fill crops the image to the frame. Fit shows the whole image, which suits product cut-outs and wide line-ups.
Video Video Plays muted on a loop instead of the image. Keep it short and small.
Small heading Text A short line above the heading, such as a category or a promise.
Heading Text Leave empty to hide it.
Heading level Choice Auto / H1, main heading / H2, section heading. Auto makes this the page’s main heading (H1) when the section is first on the page. Use H2 when the page has its own title further down.
Heading size Choice Large / Huge.
Text Rich text Supporting copy under the heading.
Button label Text Leave empty to hide the button.
Button link Link A page, product, collection or web address.
Second button label Text Leave empty to hide the second button.
Second button link Link A page, product, collection or web address.
Different second button for wholesale customers On or off Signed-in wholesale customers see this button instead, for example “Your wholesale account” in place of “Become a retailer”. Leave the label empty to hide it for them.
Wholesale button label Text
Wholesale button link Link
Text panel color scheme Color scheme
Setting Type What it does
Text Text A few words, such as Freshly roasted or New flavor.
Shape Choice Circle / Starburst / Tag.
Position Choice Top left / Top right / Middle left / Middle right / Bottom left / Bottom right.
Tilt Slider -20 to 20 °.
Motion Choice None / Sway / Spin (starburst).
Color scheme Color scheme One of the schemes from Theme settings > Colors.
  • Use a phone image cropped for portrait screens so the subject stays in view.
  • The first hero image loads straight away, so keep it under about 500 KB.