Wholesale and B2B
Wholesale overview
How Tandem sells to shoppers and wholesale buyers from one store.
Tandem treats a shopper as a wholesale customer when they’re signed in as a contact of a company in Shopify B2B. From then on, the theme shows them their own catalog prices, quantity rules and volume pricing everywhere: product cards, product pages, the cart, quick order and buy again.
B2B features depend on your Shopify plan. See Shopify’s help on B2B.
What wholesale customers get
Section titled “What wholesale customers get”| Feature | Where |
|---|---|
| Their own prices and volume pricing | Every page |
| Quantity rules, such as cases of 6 | Product pages, cart, quick order |
| A Retail / Wholesale switch | Header |
| A home base with shortcuts and recent orders | Wholesale portal |
| Bulk ordering from one table | Quick order |
| Reorder anything they’ve bought before | Buy again |
| Downloads such as line sheets | Wholesale resources |
| Content only they can see | Show to |
What other shoppers get
Section titled “What other shoppers get”Retail shoppers see your normal prices, plus an invitation to apply: the wholesale application form, the Wholesale pricing block on product pages and the wholesale link in the header.
Set it up
Section titled “Set it up”- Set up B2B in your admin.
- Turn on the header switch.
- Build your trade page with the application form, terms and portal.
- Add the quick order and buy again pages.