Wholesale and B2B
Show content to one audience
Show sections to retail shoppers, wholesale customers or everyone.
Most sections have a Show to setting:
| Option | Who sees the section |
|---|---|
| Everyone | All shoppers |
| Everyone except wholesale customers | Retail shoppers and anyone not signed in to a B2B company |
| Wholesale customers only | Shoppers signed in to a B2B company |
Use it to put two versions of a page in one template. On a trade page, for example, set the application form and terms to Everyone except wholesale customers and the wholesale portal to Wholesale customers only. Prospects see how to apply; buyers see their account.
Sections always show in the theme editor, whatever this setting says, so you can edit them. Preview the real result on your store while signed in to a wholesale account and while signed out.